May 11, 2009

New video addresses unethical formula marketing

Our IBFAN partners in the United Kingdom have produced a video to mark Breastfeeding Awareness Week, which is being celebrated this week in Britain. The 10 minute online video by Baby Milk Action outlines how formula companies market their products in violation of World Health Organization rules, and what is being done to combat unethical formula marketing. Baby Milk Actionís Mike Brady expertly addresses current issues such as the sterility of powdered formula and the newest health claims being made by the companies. Click on this link to view the video and learn what you can do to help IBFANís efforts. The video is great for anyone who wishes to better understand the International Code of Marketing of Breastmilk Substitutes.

The video also reminds you to join the One Million Campaign. If you havenít already signed the petition, please visit www.onemillioncampaign.org to show your support for breastfeeding mothers and babies. This is a global campaign spearheaded by our partners in India, who are on the frontlines in protecting infants from the deadly effects of formula marketing. Help show our solidarity and support!