What must Heinz do?

Information regarding the use of commercially prepared complementary foods must be in accordance with the WHO recommendations of exclusive breastfeeding for the first six months of life.

Its entire range of complementary food products must be labeled to indicate that they are not suitable for infants under the age of six months.

There should be no endorsement from nutrition experts or medical associations who stand to gain financially from their nutrition experts or medical associations who stand to gain financially from their association with the Heinz corporation.

 

REFERENCES:

1.  WHO, Global strategy for infant and young child feeding.  The optimal duration of exclusive breastfeeding.  A54/INF.DOC./4 1 May 2001.

2.  WHO, International Code of Marketing of Breast-Milk Substitutes, Geneva, 1981 Resolutions:  WHA 34.22, WHA 45.34, WHA 47.5, WHA 49.15, WHA 54.2

3.  Food and Drugs Act, Subsection B 25.061. (1), Health Canada, Ottawa (infant foods may not be promoted before the age of six months).

 

 

 

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