World Breastfeeding Week 1998: You did it again!!
1992, World Breastfeeding Week has been celebrated in Canada
and around the world. And the energy, enthusiasm and commitment
is stronger and more vibrant than ever.
Across the country we saw beautiful images of breastfeeding
everywhere -- in newspapers, malls, pharmacies and libraries,
even on banners in downtown streets. The poster in our World
Breastfeeding Week Action kit appeared on bus shelters in New
Brunswick and on the river front walk in Quesnel, British Columbia.
Newspaper, radio and television items appeared, extolling
both the health and economic benefits of breastfeeding. The public
service announcements included in the kit were aired extensively.
Happily, these announcements were produced so that they are not
date-sensitive. Remind your local stations that they can be used
at any time during the year!
Many coalitions used the items in the kit to create packages
for doctors and other health professionals. Especially popular
were our pricing activities for infant formula and our wheel
of savings activity. Some groups re-created the wheel of
savings as a large wooden mall display unit. Another group discovered
that many women ask their ultrasound technician about breastfeeding,
so these technicians received materials and were assisted to
put up displays.
And many Canadian libraries now have a better endowed breastfeeding
Restaurants continue to be popular partners for breastfeeding
promotion. Many coalitions expanded their list of breastfeeding-friendly
restaurants; three Guelph-area McDonalds got in on the act by
celebrating the benefits of breastfeeding on their tray mats.
The Wellington Dufferin Guelph Health Unit distributed the colouring
page from the kit to local family eateries. Other groups, such
as the Yarmouth World Breastfeeding Week Committee, held colouring
contests and photo contests.
Health Units in Peterborough and Simcoe really latched on
to the investment theme by involving banks and credit unions,
and persuading them to hand out information and put up posters
during the week.
Next year, the theme is Breastfeeding: Learning for
Life. Our kit will focus on educating children, educating
health professionals, and how breastfeeding enhances learning.
Do you have ideas you would like to share? Is there something
you would like to see in the kit? Please let us know. And its
not too late for feedback on the 1998 kit. Heres to next