World Breastfeeding Week 1996
reastfeeding: A Community Responsibility
was celebrated across the country in many ways. Here are some
- the Durham County (ON) Breastfeeding Coalition celebrated
by presenting each library in their community with a copy of
the video Breast is Best.
- in St. John's the Breastfeeding Action Group, a coalition
of hospital and community support groups, developed a pamphlet
Breastfeeding: You Can Do It!, which focuses on
the promotion of positive attitudes. Four thousand copies were
distributed. Area family physicians, obstetricians and paediatricians
were sent a packet of info including promotional posters, stickers
and a quiz entitled How Breastfeeding Friendly are You? which
challenged physicians to examine how breastfeeding friendly their
practices are, and included questions about endorsement of formula.
At the Grace Hospital a party was held to honour the four individuals
who started the Breastfeeding Support Group in August 1976. The
four are Roseanne Lake, Mabel Reid, Grace Quigley and Kay Matthews.
- the Breastfeeding Promotion Committee for the Western Region
of Newfoundland gave a T-shirt "Breastfeeding is Bestfeeding"
to all new babies born during World Breastfeeding Week.
- many communities from BC to the Atlantic Provinces approached
local malls, restaurants and churches, asking them to display
mother/baby friendly signage. The Breastfeeding Action group
of St. John's gave certificates of recognition to supportive
- transit buses displayed breastfeeding promotion posters in
Kingston and St. John's.
- an information night aimed at those close to breastfeeding
women, on how to support your breastfeeding partner was held
in Guelph, Ontario.
- at the Crossroads, BC, staff and parents voted on breastfeeding
posters. We are pleased to say that the INFACT poster "Free
hook-up with every delivery" got the most votes!
- in North Battleford, Saskatchewan, activities included promotional
materials and displays which received significant media coverage.
As well, they are developing policies to encourage mother baby
- in Halton Region, (ON), The Breastfeeding Subcommittee conducted
a breastfeeding "education blitz" of area high schools.
Participating teachers will be followed up with an evaluation.
- in Moose Jaw a charming and clever baby (with a little help
from his dad), sent a letter to the local newspaper praising
the benefits of breastfeeding! No doubt this creative approach
to breastfeeding promotion put a smile on readers' faces.
Media coverage across Canada was again overwhelming:
- in Lloydminster public service announcements were broadcast
two to four times a day on the benefits of breastfeeding and
as well on the community's responsibility in supporting breastfeeding.
- Western Newfoundland also aired PSA's.
- reporter Greta DeLonghi of The Guelph Tribune did
a superb series on supporting the new mom with a focus on breastfeeding.
INFACT thanks the contributors who worked across Canada strengthening
the breastfeeding culture.
Next year's theme is Breastfeeding: The Natural Way
and will focus on ecological aspects of breastfeeding. This will
be an opportunity to link with environmental groups. Breastfeeding
is environmentally friendly! One more good reason to choose breastfeeding.
INFACT Canada will do its World Breastfeeding Week Kit as usual.
Input from our membership is most welcome. Let us know what you
want to see in the Kit for 1997.
Fall 96 Contents