
Boycott Updates
October 12, 2004.
Dear
Boycotters,
Yet
another example of how Nestlé willfully endangers to health of young
people around the world has surfaced. In Russia, the company produces a
workbook for 4th year schoolchildren entitled Programme
about Correct Nutrition. The book has been used by thousands of
Russian kids, and similar materials are published by Nestlé in other
countries. Unfortunately, the nutrition advice Nestlé gives is
blatantly self-serving and is clearly intended to create healthy profit
margins, not healthy children. Page 55 of the book depicts a little
girl going off to school. The text is translated as follows:
Girl:
Mum, I have an exam today. I should take with me a bigger sandwich…
Mom:
Before an exam it would be best to eat a piece of chocolate, but not a
sandwich. Sweet would help you handle the difficult exercises. You
should eat the piece of chocolate seperately, not after the sandwich.
It
would be nice to say that in publishing this ‘educational’ book, Nestlé
has sunk to a new low. But unfortunately, this type of aggressive,
self-serving misinformation is typical of the company and is in fact a
mainstay of their advertising in all sectors. The corporation
constantly tries to pass off its infant formula advertising as unbiased
medical information, with disastrous consequences for mothers and
babies.
Russia
is a poor country, and its children have a hard time getting adequate
nutrition as it is. Instead of helping the situation, Nestlé, the
world’s largest chocolate producer, tells them to eat chocolate for
lunch. It is yet another example of how Nestlé deliberately and
systematically puts profits over the health and well-being of the
public.
Click
below to see a scanned copy of the book:
http://www.babymilkaction.org/pdfs/nestlerussia04.pdf
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