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he Board of Directors of the College of Family
Physicians (CFPC) of Canada endorsed the World Health Organization's
International Code of Marketing of Breast-Milk Substitutes,"
writes Anthony J. Reid editor of Canadian Family Physician (CFP)1. After a
debate of nearly 18 months, and years of letters to the editor
accusing the CFP of bowing to the strong commercial interests
of the infant formula industry and letters suggesting that physicians
were entitled to scientific, and factual information from the
industry, their position is now clear. As of July, 1996, the CFP
stopped accepting advertisements that do not comply with the International
Code. The decision was triggered when more recent advertisements
clearly violated the "letter and spirit" of the International
Code.
"By adopting the strict WHO Code, the CFPC has made a strong political statement, recognizing the importance of breastfeeding in Canada," said Reid.
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1. Reid, A. J. Adopting the WHO International Code of Marketing of Breast-Milk Substitutes, Can Fam Phys 42:1639-1641, 1996. Back.
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