Brazil strengthens its Code!



Brazil, already a global leader in the support of breastfeeding has added another notch to its list of progressive policies.


The Brazilian government heard the messages from its breastfeeding support groups – letters were sent during two critical department meetings one on the International Code relating to infant foods and the second on bottles, teats and

pacifiers. Issues discussed included labeling. In response to the upcoming regulatory changes, some industries have already changed their labels. Labels for Isomil and Similac will not have the bear, and new labels for Enfalac will not display the Peter Rabbit family – after all Peter wasn’t bottle fed.





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