Baby food companies expanding markets

Baby food companies expanding markets show blatant disregard for the International Code in their attempts to increase profits.

Euromonitor International investigates the sales of baby foods around the world and makes forecasts about the dynamics of the market. Some key findings in the most recent report:

• Sales of baby food increased by 2.4% in value terms, but 13.6% in volume
• Formula was 64% of the total baby food sales, totalling $10,920 million.
• Poland was the fastest growing market between 1996 and 2000 in terms of volume, with sales increasing by 85% during this time.
• Despite the depreciation of currencies in Thailand, Malaysia, Indonesia, India and Japan, the Asia-Pacific region showed the highest overall increase in baby food sales.
• Sales in Western Europe and Latin America are expected to increase by 10% over the next five years.