A bit of history...
Development agencies, religious organizations, and women's groups begin to raise awareness of bottle-baby malnutrition and deaths in developing countries related to the marketing and consumption of infant formulas. This gives rise to the birth of the International Baby Food Action Network (IBFAN) on October 12, 1997 at the WHO/UNICEF meeting on Infant and Young Child Feeding, held in Geneva. Its purpose was to provide an international framework for the continuation of the work to protect infant health, to provide continued vigilance and provide the focus for citizen participation. The meeting recommends that a marketing code be designed to curb the unethical marketing of infant formulas.
The Infant Feeding Action Coalition (INFACT Canada) is formed as a national, non-profit, non-governmental organization, INFACT is mandated to protect infant health through the promotion of breastfeeding and to pressure Nestlé by boycotting its products in an attempt to stop its deadly marketing practices.
INFACT Canada and its members successfully lobby the government of Canada and the then Minister of Health and Welfare, Monique Begin, to support the International Code of Marketing of Breast-Milk Substitutes at the World Health Assembly of May 1981.
INFACT Canada incorporates as a non-profit organization and works to educate the Canadian public and the health care system about the International Code. As the Government of Canada adopts the International Code as a voluntary measure INFACT Canada begins its lobby for meaningful implementation through regulation. INFACT Canada is an active member of the International Nestlé Boycott Committee (INBC), monitoring Nestlé's lack of compliance to the International Code.
Every year INFACT Canada responds to thousands of requests for resources and information on breastfeeding.
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