June 21, 2006

 

The Nestlé Boycott list isn’t getting any slimmer

 

Earlier this week, the Globe and Mail reported that Nestlé is set to buy American weight-loss company Jenny Craig. Jenny Craig products will be added to INFACT Canada’s list of Nestlé products to boycott. The acquisition is part of Nestlé’s current marketing strategy of portraying itself as a corporation which promotes healthy living. Commenting on the takeover, Nestlé CEO Peter Brabeck-Letmathe said: “With this strategic acquisition, the group takes another important step in
its transformation process into a nutrition, health and wellness company. The rise of obesity and the resulting metabolic disorders, such as diabetes and cardiovascular disease, is a major public health concern, not only in the U.S.A. but also the world over."

 

Brabeck-Letmathe’s profession of concern over the obesity epidemic in North America is ironic, and frankly disingenuous, considering Nestlé is the world’s largest producer of infant formula – a product which has been shown to substantially increase the risk of obsesity later in life.[1]


 

[1] Frye C, Heinrich J. Trends and predictors of overweight and obesity in East German children. Int J of Obesity 27: 963-69, 2003.

Armstrong J, et al. Breastfeeding and lowering the risk of childhood obesity. Lancet 359: 2003-04, 2002.

 

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