Hy and Zel's loses breastfeeding customer

In October, breastfeeding mother, Bonnie Annis, noticed a contest for a free car seat in Oshawa's Hy and Zel's supermarket drugstore flyer. As no sponsor was identified with this contest, she asked the local manager, and was not surprised to hear that it was Ross Abbott. The winner would get the car seat and everyone else would get free formula he told her. Realizing that this was a major violation of the International Code, she promptly informed the manager that this was unacceptable, as this was contrary to WHO marketing requirements and backed her concerns with a 12 page fax detailing Code obligations.

The next time she visited the Hy and Zel's, she decided to check with the manager to see what was being done about the Code infractions, "I do not want to get into a moral argument with you" he stated and refused to acknowledge his responsibility in undermining breastfeeding. Needless to say, Bonnie will no longer be frequenting Oshawa's Hy and Zel's. Over the previous year she had spent more than $1,000 at the drugstore.